転職・求人情報の詳細をご覧になる場合は会員登録(無料)が必要です
部署・役職名 | Email Marketing Manager |
---|---|
職種 | |
業種 | |
勤務地 | |
仕事内容 |
At our company, we continually look for opportunities to invent on behalf of our customers, helping them to find and discover virtually anything they want to buy online. To this end, we are building a range of advertising products that enhance the customer experience and are integrated with our core e-commerce platform. We have developed products that leverage our strength as a world class e-commerce platform and have integrated advertising into the shopping experience from first discovery to purchase. The future of our business is compelling and we are focused on building a robust, innovative business, enabling advertisers of all sizes. Our products range from e-commerce ads that integrate the power of familiar shopping features to visually stunning screensavers. We can reach customers on our properties, both web and mobile, and across our ad platform. A strategic part of our charter is to grow adoption for a portfolio of self-service, cost-per-click advertising programs to enable both large and small advertisers to engage with customers in relevant ways. We are looking for an Email Marketing Manager to join our team to drive Seller and Vendor awareness and adoption across self-service advertising products. In this role, you will be responsible for building the strategy, implementing the roadmap, and reporting on results for high visibility global email programs across multiple languages, with the goal of raising awareness of and driving demand for Advertising’s self-service advertising programs. As the ideal candidate, you have a passion for leveraging data to gain insights and solve problems, an eye for graphic design, experience with content strategy, and technical email development skills. You love building new things and take personal pride in delivering innovative, customized, functional and delightful customer experiences. You will collaborate with stakeholders to identify and drive innovative email solutions that achieve business goals and raise the bar for customer experience with each launch. You are deeply analytical in your approach and obsess over constantly improving digital customer experiences leveraging quantitative and qualitative inputs. Key Responsibilities: Own highly visible demand generation focused email programs from beginning to end - from gathering of requirements, design and development, to testing, launch, reporting and maintenance. Build and maintain a complete project schedule, make it constantly visible to management and key stakeholders, and drive projects through to completion. Work with worldwide marketing managers, content creators, designers, program managers, and business leadership to align email initiatives with cross-functional team goals. Develop an iterative testing strategy to gain insights and continually improve the customer experience through optimized messaging and targeting. Analyze, report on, and optimize against performance metrics including open rate, click through rate, launch rate and revenue lift. Track best practices, monitor industry trends, and make recommendations. |
応募資格 |
【必須(MUST)】 5+ years of marketing experienceExperience using Microsoft Excel to manipulate and analyze data 4+ years’ relevant work experience in online and/or B2B marketing Basic knowledge of SQL and/or similar queries to analyze data 3+ years’ experience using and editing HTML or other coding language Excellent oral and written communication skills and ability to influence others Bachelor’s degree in marketing, business, communication or other related field or equivalent experience. Familiarity with email best practices and industry trends Fluent in English and Japanese 【歓迎(WANT)】 Experience in B2B, high-tech products/servicesDemonstrable experience as a writer or content marketer Experience with email platforms Experience in setting up automated marketing communication Experience in audience segmentation and targeting Experience with A/B testing Experience with analytical tools and ability to dive deep into metrics and reporting Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization |
アピールポイント | 従業員数1000人以上 シェアトップクラス 2年連続売り上げ10%以上UP 年間休日120日以上 自社サービス・製品あり 外資系企業 女性管理職実績あり 20代管理職実績あり 上場企業 産休・育休取得実績あり ストックオプション制度あり 社内公用語が英語 教育・研修制度充実 |
更新日 | 2020/10/28 |
求人番号 | 1536610 |
採用企業情報
転職・求人情報の詳細をご覧になる場合は会員登録(無料)が必要です