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部署・役職名 | Senior Marketing Specialist - Automotive |
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仕事内容 |
Summary / Role Purpose The Japan Senior Field Marketing Specialist will develop, manage marketing plans and programs by works closely with key program stakeholders including APAC /Japan Automotive and Strategic Sales and regional technical/support engineering teams. The primary objective of the role is Industry focused demand generation and Industry-Vertical marketing programs through successful digital and physical campaign/activity execution and understanding of key industry trends, strategic market opportunities and sales priorities. Key Duties and Responsibilities - Develop marketing strategy and business plan, programs for the regional focused industry market - Automotive to grow sales pipeline. - Work with sales and technical teams to identify, prioritize accounts and execute Automotive Industry-Vertical marketing activities for business growth. - Develop marketing programs and supporting materials, and use the web to effectively drive promotion, and share best practices with the NA, APAC, and EMEA - Explore different strategies and execution plans for maximizing the impact of Industry-Vertical marketing. - Use digital to drive value proposition for accounts thus helping build awareness, perception, interest and loyalty - Success metrics building and monitoring for ensuring successful Industry-Vertical marketing execution - Monitor lead flow within the accounts to ensure the appropriate sales channels are receiving and following up on leads by creating local reports and dashboards in Salesforce.com. - Plan and manage program budget, measures ROI of marketing tactics through metrics analysis and reporting - Deployment of activities such as account specifics seminars, webinars, developing landing pages to maximize success metrics |
応募資格 |
【必須(MUST)】 - 8-10 years of experience in B2B marketing of software, Hi-tech products or B2B offerings. - Proven ability to work in a cross-functional team including sales and Pre-sales engineering teams - Interested in technology trends and our offering to develop opportunities - Strong customer focus, business acumen is essential. - Creative in problem solving, flexible to manage the changes internal/external situation - Excellent communication, leadership, problem-solving and negotiations skills. - Strong project and vendor management skills with demonstrated ability to deliver on-time and on-budget - Solid written, verbal, interpersonal and presentation communication skills - Business level written and verbal in English (TOEIC 850 or above preferable) 【歓迎(WANT)】 - Strong knowledge of and experience (5+ years) in automotive industry - CRM and Marketing Automation systems to successfully run campaigns - Analytical skill to understand marketing and sales data and business data. - Digital marketing experience such as social media marketing, SEO, webpage development, digital content development - Engineering background in control system/ mechanical / electronics / computer science / industrial engineering is an advantage |
アピールポイント | 自社サービス・製品あり 外資系企業 女性管理職実績あり シェアトップクラス 2年連続売り上げ10%以上UP 産休・育休取得実績あり マネジメント業務なし 完全土日休み フレックスタイム |
受動喫煙対策 | 屋内禁煙 |
更新日 | 2023/09/28 |
求人番号 | 2991756 |
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