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Digital Analytics Lead
年収：800万 ～ 1100万
採用企業案件
特集求人
本求人は、「プレミアムステージ」をご利用でなくても、ビズリーチ会員であればどなたでも閲覧、応募が可能です。
フィリップ・モリス・ジャパン合同会社
-
- 資本金50百万円
- 会社規模501-5000人
- 日用品
- その他
| 部署・役職名 | Digital Analytics Lead |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
Reporting to Manager, Digital Analytics, the Digital Analytics Lead is responsible for the management and output of the Digital projects that have been assigned. Acting as Digital Business partner, the Digital Analytics Lead is responsible for: • Planning, handling, verifying and building processes around tagging, tracking and reporting of all Digital Projects for Digital POE Medias, as well as any offline activity that drives traffic to Digital Premises and that will need to be tagged and tracked. • Creation and delivery of Tagging plans, tracking parameters (UTM Trackers) for all Digital Projects for all Digital POE Medias as well as offline activities that are sending traffic to Digital Premises. • Creation of Dashboards and Automated Data Pipelines to allow for quick reporting and Insight generation activities. • Verify and validate all tagging and tracking activities when it touches any Digital Premises for all Digital Media Streams as well as offline medias. • Provide support to Manager, Digital Analytics in delivering reports, analysis and dashboards when needed. • Handle all interactions with External Suppliers for technical and insight-generation work, effectively interfacing with internal stakeholders. ACCOUNTABILITIES Accountability 1 Responsible for business interface and defining, in partnership with the other stakeholders, the overall tracking and tagging plans for our digital programmes, projects and capabilities, delivered through Digital POE media. Drive execution of these tagging plans and tracking parameters within digital channels, which include but are not limited to: • digital paid (advertising) media - display, social, search, mobile, video, innovation), digital influencers, DOOH, digital paid performance, data and optimisation • digital owned (experience) media - web, mobile, ecommerce, SEO, owned social, digital shopper and digital out of home, destination traffic / performance optimisation and analytics • digital earned (loyalty) media - RM, social advocacy, listening, community management, optimisation and reporting. Be a catalyst to deliver our digital reports and tracking best practices across targeted PMI audience. Accountability 2 Lead tactical activities that deliver the business tracking and reporting objectives across all digital media. Present critical and tactical thinking when recommending digital tagging and tracking to report on the business' commercial objectives in agreement with relevant stakeholders. Accountability 3 Lead Insight Generation sessions together with Internal Stakeholders such as but not limited to Digital, Marketing, CX or Commercial Operations. Accountability 4 Share and connect with all members of the Digital Performance department, to ensure integrated digital reporting, programme and commercial objectives. Accountability 5 Collaborate with the Digital Team and other Global functions for local deployment of global digital POE tagging and tracking and sharing of company's digital needs and locally envisaged campaigns and assets to global teams for alignment. Work with functions to ensure sharing of digital media learnings, consumer insights, to both report on and inform optimisation for digital media campaigns. Accountability 6 Embed new ways of working in partnership with other functions to ensure all new programmes and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimisation. Accountability 7 Deliver always on enhancement and optimisation, as well as whole new reports and dashboards, across all our digital media. Working in partnership with all functions to ensure a cohesive and comprehensive approach to tagging, tracking, the impacts of unaligned tracking in reports and activities analysis. |
| 応募資格 |
【必須（MUST）】 REQUIREMENTSWork Experience • A proven background working on digital programmes and platforms in digital channels gained within an agency or client side. Previously worked as part of a digital department with at least 5 years of experience working in Digital Creative and/or Digital Media agencies and/or client-side digital experience. • Experienced in frontier exploring - advanced analytics & automation • Demonstrable knowledge of a combination of data, reporting visualization and reporting and presentation. • Understanding of the importance of Data Management, Technology, Digital Insight, Business Analysis and User Experience Architecture. A strategic and implementation knowledge of digital reporting and tracking. • Understanding and demonstrable experience across a combination of integrated digital consumer journey design, web and mobile site strategy / delivery, creativity and content, Digital Owned Innovation, CMS, and analytics. Digital Media Strategy, Planning & Buying. Digital Media Performance, Social Media Influencers, Advocacy and Relationship Management experience. Worked in partnership with Digital agency to define, design and deliver large scale consumer goods or similar digital campaigns. Core understanding of audience activation and engagement, digital experience design and strategy. |
| アピールポイント | 自社サービス・製品あり 外資系企業 女性管理職実績あり 従業員数1000人以上 シェアトップクラス 産休・育休取得実績あり 教育・研修制度充実 資格支援制度充実 社内公用語が英語 地域活性化事業 管理職・マネージャー 完全土日休み フレックスタイム |
| リモートワーク | 可 「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります |
| 受動喫煙対策 | その他 「就業場所が屋外である」、「就業場所によって対策内容が異なる」、「対策内容は採用時までに通知する」 などの場合がその他となります。面接時に詳しい内容をご確認ください |
| 更新日 | 2024/05/09 |
| 求人番号 | 3325207 |
採用企業情報
- フィリップ・モリス・ジャパン合同会社
-
- 資本金50百万円
- 会社規模501-5000人
- 日用品
- その他
-
会社概要
【設立年月】1985年3月
【代表者】社長 シェリー・ゴー
【資本金】50,000,000円
【従業員数】約1,800人
【本社所在地】東京都千代田区永田町
【事業内容】
日本で販売されるフィリップ モリス インターナショナル社製の輸入紙巻たばこ製品のマーケティング・販売促進活動
【当社について】
私たちと変革を行いませんか
たばこ業界は100年以上大きな変化はありませんでした。
しかし、今たばこ業界では様々なことが、大きく変化し始めています。
私たちのとても斬新で革新的なビジョンを達成するために、
ダイナミックなグローバルチームの一員になりませんか？
私たちの未来のために、前向きで優秀な人財を求めています。
日本はIQOS(アイコス)を全国展開させた最初のマーケットであり、
その成功はグローバルにも波及しています。
「煙のない社会を目指して」という、私たちのビジョンを達成するため、
勇気、創造性、そして起業家精神のある人財を必要としています。
この革命を起こす一員になりましょう！
転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です