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| 部署・役職名 | PR Director / Sr Manager |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
■ MISSION • Develop, implement and execute strategic marketing ＆ communication plan. • Keep developing high visibility and qualitative exposure of the brand through media （print and digital）. • Execute activities and monitor the progression by setting and reviewing relevant KPIs. • Define the relevant target audience together with the other functions. • Establish strong connection and negotiation with editors, press, stylists and opinion leaders as well with media agencies. • Set the media strategies and action plans for all product and corporate projects and coordinate their implementation. • Be in the know of market/consumer trends and encourage creative and innovative thinking within and beyond the team, always pushing our boundaries further. Always look for new/innovative and impactful ways of expressing the brand. • Communicate with headquarter to maintain full alignment in terms of global strategy and full consistency in terms of brand image. • Formulate and share the vision and strategies within the team to further develop the brand’s image and identity in the local market. • Budget management and planning. • Manage media investment and balance earned media （PR） as return. • Devise clear strategy for communication and marketing with key Japan partners, landlords, department stores and wholesale clients. • Work closely with the sales and merchandising teams to ensure that marketing activities are in line with commercial needs. • Coordinate digital marketing/social media team to engage audiences across traditional and new media. • Research in specific market areas and conduct media analysis reports periodically. • Liaise with agencies and suppliers for communication project and event execution. ■ BRANDING ＆ ADVERTISING • Promote brand image through effective media and PR programs. • Ensure brand consistency is maintained across all channels and communication materials. • Recommend advertising and sponsorship opportunities to maximize the coverage. • Advise on the most appropriate media mix. ■ DIGITAL COMMUNICATION • Build, manage and monitor the e－platform and other digital marketing channels to develop business opportunities and promote the brand awareness. • Develop efficient plans and creative ideas across all the platforms. PR ＆ MEDIA/VIP/INFLUENCERS • Define the media strategy, not limited to media buying, in the region and achieve stronger impact through the campaigns with the assigned budget, positively affecting sales. • Editorial performance: generate product placement and brand stories in key media. • Increase media presence / visibility by improving relationships with key local and regional media. • Expand celebrities dressing activity, overseeing all dressing opportunities for brand, inclusive of branded events and all custom projects. • Build and execute plans for local celebrity/influencer activity to support new collections and align with all business categories. • Manage all press requests across media platforms inclusive of editorial （print/digital） broadcast, VIP and Influencers. • Manage the distribution of brand assets of new collections to press publications; not limited to drafting/sending out press breaks related to brand news and VIP placement. • Planning and execution of press strategies, press releases and inspirations for initiatives/launches, new collections, and products. • Support interview requests for Creative Director and all brand initiatives aligned with press strategy. • Creation and translation of all PR material. • Manage sample inventory and archival systems, while maintaining an organized system for press showroom. • Act as a key liaison for wholesale/retail sample request. • Maintain media contact lists of all relevant editors, stylists, VIP and Influencers. • Manage and maintain strong relationship on a day－to－day basis with media publications, editors, stylists, members of the fashion community, and employee. • Cultivate and manage all VIP/Influencer relationships to further support business goals and maximize media exposure. ■ RUNWAY SHOW/ PRE－COLLECTIONS • Create seasonal invitation list for press activation and gifting. • Liaise with internal teams for their respective lists: wholesale, retail etc. • Oversee send outs for invitation and seating for press, media, VIP and Influencers. • Organize press pitches around collections and support in schedule interviews. EVENTS ORGANIZATION • Organize PR events: local press day, new product launches, store openings, etc. • Propose the most appropriate events and messages in line with corporate strategies. • Coordinate execution with local markets and vendors within the planned schedule and budgets. ■ MARKETING • Ensure global strategies, messages and priorities are supported and reflected at a regional level and adapted where relevant in line with local business needs. • Ensure alignment across the region and global cross functional teams on all regional marketing campaigns, activations and promotional events. • Development and oversight of comprehensive creative briefs in partnership with the global cross－functional teams to ensure full marketing support for each campaign/activation/promotional event for full cross－channel roll out － launch timings, messaging and communication cadence, asset development （email, site, paid social, digital branding, retail）. • Drive local retail marketing programs, events and activations in support of business, local customer and community engagement strategies in accordance with CRM analytics and insights. • Plan and execute BTL activities such as commercial events in store and external venue including pop up stores/events and store events. • Develop materials and tools to support store－led marketing programs. • Prepare communication tools such as leaflets and DM cooperation and other materials needed for events with vendors. • Organize promotional gifting / Influencer giftings from HQ. • Measure the effectiveness of local marketing and retail events. • Coordinate with external vendors to setup the event site. • Media/Advertising Planning, including landlords and department stores negotiations, to market our brand at effective locations. • Manage fashion mall/department stores seasonal look books, web pages, and events. • Coordination with other teams, including sales, merchandising and digital marketing － such as content, social and digital media, brand activation, etc. • Analytics and insights － Analyze consumer behaviors and insights, market trends and competitors to further understand customer needs. • Manage CRM activities, GWP, VIC gifting with store stuff and customers （submitting proposal to HQ）. • Coordination with digital marketing team in regards to social media activities: images and post text proposal, LINE text management （decide date, time for send outs, images, proofread, and edit creative and technical content.）, contents negotiation with landlords/department stores, posts and stories check/review, etc. • Liaise with HQ for VMD support. • Develop 360 strategic brand partnerships that combine digital and retail activations. • Prepare and deliver presentations for a variety of audiences, including senior leadership. • Make presentation material for Gaisho activities. ■ REPORTING AND INTERNAL COMMUNICATIONS • Manage PR ＆ Marketing result and report: projects and activities, coverage, reviews and post reports, event recaps, brand assets and lists, etc. • Manage Weekly Editorial highlights/ report. • Manage Monthly/seasonal/ yearly press report. • Manage internal Monthly PR ＆ Marketing Calendar. • Manage Event Recaps/ report. ■ BUDGET • Responsible for PR ＆ Marketing budget － creation, allocation and monitoring. NB － Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. |
| 応募資格 |
【必須（MUST）】 • Strong interpersonal skills and leadership• Experience in luxury brand business with more than 8 years preferable • Flexible and open－minded, with excellent communications skills, both written and verbal • Proficient in English, both written and verbal • Presentable, sense for fashion and high－end products |
| リモートワーク | 可 「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります |
| 受動喫煙対策 | 屋内禁煙 |
| 更新日 | 2024/06/14 |
| 求人番号 | 3618190 |
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転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です