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> 【イベントマーケティング】外資エナジードリンクメーカー/ Event Marketing Manager

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【イベントマーケティング】外資エナジードリンクメーカー/ Event Marketing Manager

年収：800万～ 1000万

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部署・役職名	【イベントマーケティング】外資エナジードリンクメーカー/ Event Marketing Manager
職種	広報・PR・広告宣伝販促プロデューサー・ディレクター
業種	食品・飲料広告・PR
勤務地	東京都
仕事内容	Event Marketing Manager is responsible for setting up a strong National Event Marketing Program to establish the #1 functional beverage and innovative brand within the Japanese sports scene (athletes, opinion leaders, sports industry, agencies, media, federation, authorities, etc.). You will drive, deliver and progress our national event portfolio within sports, and also inspire, enable, challenge and encourage consumers within sport & fitness by delivering world-class events and activations. You will also identify new opportunities within sports in which we are currently active. To credibly and effectively communicate the functional benefits of our products to sports-interested consumers via world-class events is also important role to increase consumption within sports and fitness occasions. LEAD, DRIVE & OWN THE EVENT MARKETING STRATEGY & TEAM • Design an innovative and outstanding national event marketing program with a 3-year strategy. • Lead on the Event Marketing Business Planning Process. • Champion innovation and creativity within the Event Marketing Team to design new events and activations which drive towards both the Japanese and international business goals. • Ensure event concepts are relevant for regional and national consumer groups offering personal experiences. Use marketplace and consumer insights to support the creative direction. • Increase reach by expanding into untouched scenes and targeting new consumers. • Maintain focus on key consumer groups. • Ensure a good balance of events including participatory/spectator, mainstream/core, large/small, national/regional spread, different aspects of the brand personality and WOW events. • Define a strategically meaningful 3rd party event plan as well as an impactful Event Car Program into the overall Event Marketing plan. • Have an understanding of sustainability & data compliance within the respective assets. CHAMPION WORLD-CLASS EXECUTION IN EVENTS AND PROJECTS • Drive Japan and international business objective delivery across all our events in Japan. • Upskill and coach the Event Managers, Regional Marketing Specialists, agency staff and freelancers on the quality of delivery expected of our events including developing and initiating standardized tools to deliver this. • Ensure effective integration of branding across all events according to international benchmarks and guidelines. • Drive the development of brand knowledge and understanding across the Event Team and wider Marketing Team. • Ensure relevant and functional product usage pre-, during and post-events across all events. • Ensure correct, credible integration of event partners across all events. • Responsible for the overall Event Marketing budget & specific Event budget working with the wider team and procurement to make event spending as efficient as possible. • Review all our titled events with Project Managers to ensure learnings are addressed and best practice is always shared and replicated. • Provide insights and updates on all sports events to the Marketing Leadership Team and Management Team, when required. • Responsible for ensuring all our titled events are up to date on our Sportsnet (event calendar, factsheets, contacts etc.). EXHIBIT OUTSTANDING PEOPLE MANAGEMENT AND EXEMPLARY COLLABORATION ACROSS DIFFERENT FUNCTIONS • Lead a motivated and engaged event marketing team by challenging, encouraging, inspiring and enabling in the pursuit of excellence. • Embody and drive the company values in all that the Event Marketing Team does: get involved, go beyond, be open & honest, be yourself. • Act as the first point of contact for the Global Head of Event Marketing Team. Establish strong and influential international relationships that promote Japan’s business objectives. • Champion the company’s strength-based people development philosophy. • Supervise, direct, support and develop Regional Marketing Specialists with their events. • Support the Partnership Team in sourcing appropriate 360-degree partners across all events. • Collaborate with other internal teams to maximize event output including Media Network, Brand, Sales, Regional Marketing and Business Services. PROJECT & BRAND MANAGEMENT OF EVENTS • To project manage both national and international our titled events from initial concept to realization. • Management of internal project teams including communications, moving image, sales, and advertising. • Management of external partners including production agencies, stakeholders and consultants. • Project review and analysis. • Brand guardian: effective integration of event branding. • Understand and ensure relevant product usage (beverage and media) across events to drive consumption of our products every day. • Strong focus on product sales. • Integration and management of event partners, developing relationships to deliver 360-degree benefits to company objectives.
労働条件	【雇用形態】正社員：期間の定めなし【試用期間】 6ヶ月【給与】賃金形態：月給制年収：700～1000万 ※年収は賞与も含む想定です。ご経験と能力によって決定いたします。【勤務時間】標準的な勤務時間：9:00～18:00 ※コアタイム：10:00～15:00 休憩時間：60分時間外労働有無：有【勤務地】東京都港区【社会保険】健康保険厚生年金労災保険雇用保険【手当】残業手当通勤手当確定拠出年金（毎月会社が月額基本給の6.5%を拠出）【その他待遇】リモートワーク制度研修制度総合福祉団体定期保険医療保障保険団体長期障害所得補償ベネフィット・ワン社員割引（アパレルブランド）【休日】完全週休2日制（休日は土日祝日）年末年始休暇等産前産後休暇育児休暇年間有給休暇20日（初年度は20日間、入社と同時に付与。年度の途中入社の場合は付与日数が変動） ※年間休日日数120日
応募資格	【必須（MUST）】・Fluent in both Japanese and English ・Educated to degree level in ideally a sports, business, economy or marketing-related area or equivalent to relevant work experience of five years. ・Minimum three years’ experience in managing individuals including the ability to lead, inspire and engage cross-functional teams. ・Strong understanding of the marketing mix, including developing and managing projects, delivering activations and leveraging relationships for brand outcomes. ・Experienced at managing others, able to engage and inspire. ・Organized and able to manage large budgets. ・Genuine interest in and passion for sport. 【歓迎（WANT）】・Experience in event production, sports events, or sports marketing agencies. ・Strong communicator, highly developed stakeholder management skills, good negotiator. ・Leadership skills in leading individuals and cross-functional teams. Personality ・Highly motivated with a strong degree of initiative to work both as part of a team and autonomously. ・Creative, innovative, and open-minded. ・Hard-working and reliable. ・Personable, fun, communicative and calm under stress.
アピールポイント	自社サービス・製品あり外資系企業女性管理職実績ありシェアトップクラス年間休日120日以上産休・育休取得実績あり教育・研修制度充実 20代管理職実績あり管理職・マネージャー完全土日休みフレックスタイム月平均残業時間20時間以内
リモートワーク	可「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります
受動喫煙対策	喫煙室設置
更新日	2024/09/18
求人番号	3761787

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