転職・求人情報の詳細をご覧になる場合は会員登録(無料)が必要です
部署・役職名 | Member Relationship Management (CRM) Manager - Japan Region |
---|---|
職種 | |
業種 | |
勤務地 | |
仕事内容 |
We are seeking self-motivated, strong Marketing leader with expertise in Member Relationship Management Team to join our growing Marketing Division in Tokyo, Japan as : Member Relationship Management Manager 1) Role Purpose: - The role of the Member Relationship Management Manager is to leverage, treasure and expand the Consumer Lifetime value for all of our brands in Japan through Member Relationship Program (CRM) . - This position is responsible for the ongoing cultivation of the relationship between the brand and consumer that goes far beyond the transaction. - The person brings an intentional, consistent approach to each brand that will provide value at every customer interaction, thus increasing loyalty. - Define and implement meaningful Member Relationship Program Benefits for our most loyal consumers to increase the engagement with us. - On top of that, makes sure that our Member Relationship Program is ever evolving and that we are as a Brand in her journey beyond the transaction - Develop a CRM program and contribute to business growth through that program. 2) Roles & Responsibilities In summary, the key Roles & Responsibilities of this position is broadly defined as follows: a) Member Relationship Management (CRM): - Collaborate with relevant departments to establish a new CRM platform - Identify tools that will keep customers engaged throughout their purchase journey to develop customer loyalty and collect valuable customer information. - Develop and implement a strategy to efficiently acquire new members - Develop and implement a strategy to ensure that the acquired CRM members are cultivated as loyal customers - Increases customer loyalty and trust: support and help in strengthening our CRM and Member Relationship presence and activities. Each touchpoint should include helpful, personalized information to provide positive consumer experience and build loyalty. - Use consumer insight and data to create a positive brand perception and boost engagement across all channels. - - Analyze data to inform business development and campaigns, working with the support of an analytics manager. - Increase Member Relationship purchase frequency with effective CRM programs - Define what strategy we should implement for each of the brand, based on the principle that highly engaged customers buy more, promote more, and demonstrate more loyalty. - Establish a clear and actionable process of interacting with consumers through varied channels to develop and strengthen a relationship with her. - Contribute to sales with an effective CRM program - Drive and develop the necessary skills needed, which deliver to the company a Best in Class Omni channel Marketing function to maximize customer lifetime value. - Responsible for development, execution, and continuous refinement of multi-channel Consumer Relations and the development of Member Relationship and CRM programs, roadmaps, and Consumer Relation strategies to maximize customer lifetime value. b) Others: - Support the developing the Marketing Strategy (short, mid and long term) to the Consumer Engagement Sr. Mgr Develop the annual budgeting process against the commercial calendar and well-manage the A&P reporting to the Consumer Engagement Sr. Mgr |
応募資格 |
【必須(MUST)】 - 8 years+ experience in related role in CRM, loyalty, member lifecycle management for direct-to-consumer brands- Deep understanding of digital ecosystems - Extensive consumer and competitor understanding - 3 years+ team management/leadership experience in a large market. - Cross Functional expertise and leadership to make alignment - Experience in beauty / innerwear/ apparel business is a bonus - Ability to inspire via strong presentation and communication skills - Strong commercial understanding - Proven ability to lead complex and multi-functional teams - Project management skillset - High drive + result orientated - Fluent business language skills in Japanese and English |
アピールポイント | 地域活性化事業 管理職・マネージャー 完全土日休み フレックスタイム |
受動喫煙対策 | 喫煙室設置 |
更新日 | 2024/10/10 |
求人番号 | 3844773 |
採用企業情報
転職・求人情報の詳細をご覧になる場合は会員登録(無料)が必要です