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Join a Global Top Class Tobacco Company: Exciting Opportunity for a Paid Media Manager Position！
年収：800万 ～ 1300万
採用企業案件
特集求人
本求人は、「プレミアムステージ」をご利用でなくても、ビズリーチ会員であればどなたでも閲覧、応募が可能です。
ブリティッシュ・アメリカン・タバコ・ジャパン合同会社
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- 会社規模501-5000人
- 日用品
- その他
| 部署・役職名 | Join a Global Top Class Tobacco Company: Exciting Opportunity for a Paid Media Manager Position！ |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
Report to: Area Head of Social and Paid Media Location: Tokyo, Japan Working as a key part of the APMEA North Digital Marketing function, your role is to lead and complete paid media and search initiatives across various online and offline channels for new tobacco categories (NC) including tobacco heated, oral, and vaping products, partaking in business marketing planning as an expert. It is encouraged always to have 1) multi-category approach to improve alignment of paid media investment between each brand and 2) Coordinated approach to have 360 approaches in mind, not just only syncing its timing but also amplification across all channels. KEY RESPONSIBILITIES STRATEGY AND PLANNING -Develop strategy and roadmaps for online and offline channels for Japan, South Korea, and Taiwan, establish and optimize way of working between BAT teams and agencies across multiple markets, and multiple brands. -Agency relationship management and form last relationship with publishers. -Lead staff and projects, and track budget to advance the paid media and SEO initiatives -Seek clarity in business objectives of activation campaigns & Identify business needs to ensure platform readiness. -Collaborate with key partners, media agencies, IT & technical agencies to deliver end-to-end priorities. -Participate and chip in activation campaign/project discussions & advise team based on expertise in media and search. PERFORMANCE MANAGEMENT AND INSIGHTS -Keep up with the latest digital trends to drive innovation and improvements of BAT ad tech and SEO. -Perform strategic analysis of the business environment including customer needs, and competitive realities to identify unique market opportunities -Analyze paid media campaigns and SEO with usage of various digital tools (e.g. Adobe Analytics, Adobe Audience Manager, Google Search Console, Sprinklr, Power BI) & work with in-house analytics teams. -Provide insights for campaign performance and market trends to drive actionable business recommendations. ONGOING IMPROVEMENT & OPTIMIZATION -Budget planning and its ongoing adjustment/optimization to meet business objective and intention. -Being innovative to new approach for achieving better/efficient/effective media investment. -Ongoing explorations and trials in terms of targeting (via new data source) and placement (new media). ASSET DEVELOPMENT AND ITS DELIVERY -Develop assets for both Paid media and SEO to ensure OTIF delivery. (Predominantly for Japan market) -Lead digital agency to develop, assets have to be matching to brand direction as well as fitting for purpose. |
| 労働条件 | LOCATION: Based in Japan |
| 応募資格 |
【必須（MUST）】 -University degree or equivalent experience. Preferably, major in Marketing or Communications.-6-10 years of experiences in digital marketing roles, with proven track record in planning, implementing and performance running activations. -Strong marketing savvy and constantly stay ahead of digital marketing trends, innovations, and capabilities in the market. -Solid understanding of online advertising campaign management tools such as Google Ads, Yahoo Ads, LINE Ads, Kakao Ads, Naver Ads, etc. -Data-driven, can present data, communicate insights and recommendations in a simplified manner to cross-functional collaborators. 【歓迎（WANT）】 -Strong performance management skills, ability to plan, deploy, executive, and optimize for performances.-Hands-on experience in mid-sized campaigns, covering planning, implementing, and optimizing media and search marketing activations -Highly proficient in Microsoft PowerPoint, Excel and Word. -Experience in digital & ecommerce front-end platforms such as Adobe suites (AA, AEM, AM, AT, ADAM, Magento, etc), Google Analytics, SFMC, Sprinklr, PowerBI. |
| アピールポイント | 自社サービス・製品あり 外資系企業 女性管理職実績あり 20代管理職実績あり シェアトップクラス 年間休日120日以上 ストックオプション制度あり 教育・研修制度充実 社内公用語が英語 |
| 受動喫煙対策 | 喫煙室設置 |
| 更新日 | 2025/04/02 |
| 求人番号 | 4259188 |
採用企業情報
- ブリティッシュ・アメリカン・タバコ・ジャパン合同会社
-
- 会社規模501-5000人
- 日用品
- その他
-
会社概要
【設立年月】2001年8月
【代表者】エマ・ディーン
【従業員数】約650人（2023年3月31日時点）
【本社所在地】東京都港区赤坂9丁目7-1 ミッドタウンタワー 19F
【事業内容】紙巻たばこ製品、加熱式たばこ製品、オーラルたばこ製品の輸入、販売およびマーケティング・販売促進活動
転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です